Zigbee Alliance Rebrands to CSA, Unveils Matter

Article By : Connectivity Standards Alliance

The Zigbee Alliance has rebranded to the Connectivity Standards Alliance (CSA) and unveiled Matter, formerly known as Project Connected Home over IP (CHIP), the future of reliable connectivity.

The Zigbee Alliance, an organization of hundreds of companies creating, maintaining, and delivering open global standards for the Internet of Things (IoT), has rebranded to the Connectivity Standards Alliance (CSA), and unveiled Matter, formerly known as Project Connected Home over IP (CHIP), the future of reliable connectivity. The newly developed Matter mark will serve as a seal of approval, assuring that any object built on this standard is reliable by nature, secure by design, and compatible at scale. The Alliance will continue to develop Zigbee technology and will retain the Zigbee technology brand.

With nearly 20 years operating as a global, open standards organization, the Alliance has continued to expand in scale, scope and impact. From the Alliance’s founding technology, Zigbee, to its most recent IP-based standard, Matter, the Alliance has been on a mission to simplify and harmonize the IoT. Matter joins the Alliance’s growing portfolio of leading connectivity standards, including specialized protocols like Smart Energy, Green Power, rf4ce, and others. The Alliance’s technologies are built on solid foundations: openness principles, a common data model, and the expertise of Member companies from across the industry. With this, the Alliance is elevating its brand identity to better align with this role in shaping the future of the IoT by creating world-wide standards that impact the market.

The new Alliance visual identity includes a unique ligature in the new monogram, which represents not just the connectivity powered by the Alliance protocols, but the coming together of individual companies that make up the Alliance. With a personalized set of over 100 ligatures, the brand celebrates the unique connection between the Alliance Members and the connection Alliance technologies enable. The new brand color palette of blue and ivory is an updated reference to the visual lexicon of blueprints, reflecting the Connectivity Standards Alliance’s role in developing foundational connectivity standards. Representing the role the Alliance continues to play in bringing together the industry, the “superconnector” is an added visual element that links concepts, people, and themes throughout our brand applications and communications.

“This year is historic for the Alliance as our growth and efforts flourish with the demand for smart home and building connectivity,” said Tobin Richardson, President and CEO of the Connectivity Standards Alliance. “It’s the perfect time to both unveil our new brand, positioning the Alliance as the home for collaboration and development of IoT standards with our Members, and launch these trusted marks recognizable by the market we collectively serve.”

More connected objects in more places

The Alliance’s momentum has been incredible, and 2020 was a record-breaking year with more than 560 Zigbee technology devices certified, an increase of over 30 percent from the year prior. Over half a billion Zigbee chipsets have been sold and nearly four billion are expected to ship by 2023. Consumer and commercial demands for simple, connected experiences continue to grow, as Q1 2021 certifications exceeded Q1 2020 by more than 50 percent. With ongoing evolution of the Zigbee standard, and device certifications further increasing with the addition of Matter devices later in 2021, we expect this positive trend to continue.

Alliance membership is stronger than ever

The Connectivity Standards Alliance’s membership continues to expand its global reach as the leading organization at the center of the IoT, with Members in over 37 countries. CSA Members come together from across the value chain—silicon, software, device, ecosystem, service provider and retail—and from across the connected home, commercial and multiple industry domains.

There are now more than 350 member organizations of all sizes, across a range of business categories, and over 3,000 member individuals who are participating in bringing use cases, specifications, reference implementations, testing tools and certification programs to life.

Driving a connected world

CSA has partnered with the World Economic Forum (WEF) and the Council on the Connected World on an impactful new initiative to help build a global connected future that is more sustainable, resilient, and equitable for all. The Alliance is proud to have a seat on the Council on the Connected World with the goal of strengthening global governance and innovation of IoT.

These connections aren’t just unique to planet Earth, as recently the world saw Zigbee on Mars! Alliance members have accomplished wondrous wireless possibilities over the decades and the Alliance was excited to have an organization like Jet Propulsion Laboratory (JPL) choose Zigbee for their mission-critical radio communications from Ingenuity to Perseverance this year.

CHIP is now Matter

The proliferation of connected objects continues to change the way we live, work and play. From homes to offices, factories to hospitals, connected objects enable us to experience our environments in cohesive, interactive ways. Yet, for too long, disconnected platforms and disparate development paths have caused confusion for consumers and complicated processes for developers and innovators. Smart objects should be reliable, secure, and work together – this is the shared vision behind Project Connected Home over IP (CHIP), now known as the new standard, Matter.

Amazon, Apple, Comcast, Google, SmartThings, and the Connectivity Standards Alliance came together in 2019 to develop and promote this new standard, joined by fellow Alliance board member companies IKEA, Legrand, NXP Semiconductors, Resideo, Schneider Electric, Signify, Silicon Labs, Somfy and Wulian. Now, there are more than 180 Member organizations of all sizes, across a range of business categories, and over 1,700 Member individuals participating in bringing the Matter specification, reference implementations, testing tools and certification programs to life.

Matter is the unified IP-based connectivity protocol built on proven technologies, helping connect and build reliable, secure IoT ecosystems. This new technology and royalty-free connectivity standard enables communications among a wide range of smart devices. Matter is also a seal of approval, assuring that any object built on this standard is reliable by nature, secure by design, and compatible at scale.

“We create marks of trust, and Matter is an important milestone for users in our long history of delivering unifying, secure, reliable and trustworthy standards for the IoT,” said Richardson. “I’m very excited to unveil Matter as a foundational element in delivering a truly connected world.”

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