Tesla Faces Tough Competition in EV Market
European auto makers, especially some of the German brands, now represent significant competition for Tesla...
Building Interoperability APIs to Link Sensors and Vehicle Apps
Without consistent interoperability APIs, automakers cannot deploy sensor assembly from multiple vendors. It also stymies development of a well-designed system…
Blog: Turn Your Pickup Truck into a Mobile Generator
I’ve had mixed experiences with multifunction instruments and tools. On one hand, they can save cost and space by eliminating…
Time to Look at the Unintended Consequences of ADAS
Driver assistance technology could have unintended consequences. Could people end up losing their driving skills, and what might that mean?
Automotive DRAM Demand Projected to Surpass 30% CAGR in Next 3 Years
Driven by such factors as the continued development of autonomous driving technologies and the build-out of 5G infrastructure, the demand…
The Automotive Memory Journey: A Busy Road Ahead
Autonomous vehicle rollout is slower than expected as data growth speeds up...
ISSCC 2021 Preview: What to Expect
ISSCC 2021 runs February 13-22. A few things will be different this year as the conference joins a long list…
2021 Auto Industry Outlook: What Can We Expect from BEVs, Connected Cars & Software?
Here's my 2021 prediction on what BEVs (battery electric vehicles), connected cars and software will become...
The DMS Disaster Facing Mobileye and Nvidia
Am I the only one sensing the DMS disaster coming to Mobileye and Nvidia? Right. It's not exactly the most…
Shortage of Auto Chips Has Industry Scrambling
The failure of auto companies to secure supplies of chips reflects widespread shortages in the semiconductor industry.