Startups get Market Entry Bootcamp

Article By : Taiwan Startup Stadium

Market Entry Bootcamp by Taiwan Startup Stadium a Huge Success!

More than 90+ attendees interested in learning about Korea’s flourishing startup ecosystem gathered for Taiwan Startup Stadium’s first ever event in Korea, titled “Market Entry Bootcamp: Thriving in Korea’s Ecosystem.” Taiwan Startup Stadium (TSS) is one of the leading startup ecosystem builders in Taiwan and has organized numerous overseas events in an effort to connect and learn from Asia’s various startup ecosystems.

The one day bootcamp presented a unique program that featured 13 speakers, three-panel discussions, and numerous key lectures regarding fundraising literacy, media literacy, market literacy, and business literacy in Korea. All in all, the bootcamp gave attendees some advice and takeaways on how to enter the Korean market. Some highlights from the bootcamp:

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Meerin Cho of Korea International Trade Association (KITA) kicked off the event by sharing the various resources and governmental programs that are currently supporting the growing startup ecosystem.

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Eugene Kim, General Partner of SparkLabs, shared statistics on venture capital funding in Korea and advised startups entering the Korean market to use local language, to learn local culture, and to hire local employees.

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Korean startup media journalists representing beSUCCESS, The Investor, and SeoulZ shared inside tips on how to build relationships with media and get more coverage.

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G3 Partners and Beyond Startup shared their experiences, advice, and the preparation needed regarding market expansion.

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Fireside chat on proper Korean business etiquette featuring Bigbang Angels, Orange Japan-Korea, and Safeware.

In an interview with Korean media SEN TV, Taiwan Startup Stadium’s CEO Leroy Yau explained why they decided to attend KITA’s NextRise 2019 Conference in Seoul and hold their very first event in Korea. “This is the first time we came over here. We wanted to learn more about the startup ecosystem and the startup teams in Korea. Korea is one of the leading startup ecosystems in Asia. Taiwan is also doing well, but we want to learn from Korea. Also, we wanted to find opportunities to collaborate in Korea.”

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