Cell phone IC market CAGR will exceed total IC market CAGR by 3 points, according to IC Insights.
The increasing value of the average IC content in cellular handsets along with the increasing percentage of smartphones sold as a per cent of total cellular handsets will help drive the cell phone IC market to $94.3 billion in 2019.
Strong double-digit growth rates in the cellular handset IC market were logged in 2013 and 2014 but only a 2% increase was registered in 2015. Despite the expected increase of 4% in 2016, the 2015-2019 total cell phone IC market CAGR is forecast to be 6.7%, three points higher than the 3.7% CAGR forecast for the total IC market during this same time. The $94.3 billion 2019 cell phone IC market is forecast to be about 30% higher than the level registered in 2015.
Figure 1: (Source: IC Insights)
In 2015, the IC product segment that had the highest average content per cell phone was the MPU category ($9.92), which includes the application processors used in smartphones. The second highest was the application specific logic segment, which had an average $8.55 of IC content per cellular handset. In total, there was an average of $38.78 worth of ICs in a 2015 cellular handset.
DRAM memory held 59% ($12.3 billion) of the total cell phone memory market in 2015, with NAND flash representing most of the remainder of the market. The $21.0 billion cell phone memory market in 2015 was driven by the surge in shipments of memory-rich high-end smartphones and the 6% increase in the cell phone DRAM market.
The average analogue content in a cell phone increased in 2015 to $6.64 while the total cell phone analogue IC market increased by 8%, six points better than the 2% growth rate experienced by the total 2015 analogue IC market. Application specific analogue, mostly comprised of mixed-signal devices, represented about 83% of the total $12.5 billion 2015 cellular handset analogue IC market.
In 2019, as the market shifts more toward low-end smartphones, the cell phone MPU market is expected to represent 23% of the total cell phone IC market, down two points from 26% in 2015. Moreover, the cell phone DRAM memory market in 2019 is forecast to reach $19.9 billion and be more than 2x larger than the total flash cell phone IC market ($9.5 billion) in that year. In contrast to the high-growth cell phone DRAM market, the 2019 cell phone DSP market is forecast to be less than $0.1 billion, down from $1.3 billion in 2012.