Hisense Unveils Breakthrough in 8K AI Image Chip Technology

Article By : Hisense

Hisense has officially released the first self-developed 8K AI Perceptual Processor, further sharpening the competitive edge in image quality in the global display technology industry.

Hisense has officially released the first self-developed 8K AI Perceptual Processor (Hi-View HV8107), further sharpening the competitive edge in image quality in the global display technology industry. This marks a great breakthrough in the development and industrialization of 8K technology in Hisense’s Ultra-High-Definition (UHD) video industry.

In 2005, Hisense successfully developed the first digital video processing chip with independent intellectual property rights and industrialization. Until 2022, Hisense’s newly released processor, its 5th generation chip, achieves a leapfrog in development from 4K to 8K for the first time, and features great breakthroughs in the core technology of AI image quality algorithm.

The Hi-View HV8107 chip not only has the function of supporting over 33 million pixels, but its partition control of 26,880 zones and powerful AI sensing ability can effectively improve the definition, contrast, and three-dimensional sense of TV pictures, allowing users to enjoy an immersive visual experience. It is also particularly amazing in the details of high-speed moving object trajectory capture, skin color improvement, and noise reduction.

The chip is already being mass-produced and will be applied to multiple series of display products in various subordinate brands of Hisense, including Toshiba. In addition to TV sets, the chip can also power professional 8K broadcast monitor products. It is reported that Hisense made a significant contribution to the “Science and Technology Winter Olympics” R&D  program. Hisense is cooperating with China Media Group to develop its broadcast level 8K monitors, which provides strong support for full link 8K UHD industry future development.

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