« Previously: Global smartphone sales grow by 4.3%  

In terms of the smartphone operating system (OS) market, Gartner has announced that Android regained share over iOS to achieve an 86% share (see Table 2 below) in Q2 of 2016.

 
Gartner 2016Q2 Smartphone OS Table 2: Worldwide smartphone sales to end users by operating system in 2Q16 (thousands of units). Source: Gartner Inc.  

Android's performance continued to come from demand for mid- to lower-end smartphones from emerging markets, but also from premium smartphones, which recorded a 6.5% increase in the second quarter of 2016.

A number of key Android players, such as Samsung with the Galaxy S7, introduced their new high-end devices, but Chinese brands like Huawei and Oppo are pushing their premium smartphone ranges with more affordable devices.

Roberta Cozza, research director at Gartner, Google is rapidly evolving the Android platform with focus on further expanding and diversifying the platform with new functionality, like virtual reality, "more intelligent" experiences and reach into wearables, connected home devices, in-car entertainment and TV.