EE Times-Asia is a 24/7 publication that reaches an online registered community of about 33,000 electronics engineers (as of June 30, 2010). EE Times-Asia covers a large number of sectors in the electronics industry and a broad range of products.

Help us serve you and our readers better by identifying your target market. Tell us whether your products fit the R&D lab and design environment, or the QC department and production floor. This helps us quickly sort and better target your press releases.

Here are the general guidelines:

1.  Identify the important news
Clearly define the facts in your press release. Is your company opening a new facility or sales office? Are you acquiring another company? Have you introduced a new product?

2.  Differentiate your product
Our readers are engineers and managers. When submitting product news, include technical information, specifications, safety approvals, packaging options, minimum order size and FOB quotes.

Illustrated product announcements attract reader attention; include high-quality color photographs with your submission.

3.  Help readers contact you
Include the name, address, and telephone and fax numbers of someone in your company for interested readers to contact. Be sure to include the e-mail address of the contact and the URL of your company's Website, if you have one.

Provide a contact for editors as well, so they can get additional information to enhance the editorial.

4.  Be timely
The decreasing time-to-market requires us to get your news out as soon as possible. Submit your news release early. Here are a couple of tips:
•  E-mail your press releases
•  Send your press release before the official date of announcement. Include a RELEASE DATE. We honor release/embargo dates and never share pre-release material with third parties.

Your checklist
Make sure you have all the material ready to go at one time:

1.  An electronic copy of your press release in rich-text (*.rtf) or MS Word (*.doc) format. Include references to figures and captions in this file. E-mail this file to our editors.
2.  Electronic copies of figures and photographs saved as high-resolution (minimum 300dpi) *.JPG or *.TIF files. We prefer these files e-mailed to us, but if the file size restricts convenient e-mailing, please send them on a CD-R.
3.  If, for some reason, you are unable to provide illustrations in any of the above-mentioned formats, send hard copies of photographs and consult our editors for the other figures (such as block diagrams).

Send your press releases, and feature and interview proposals to:


We often receive more press releases than we can publish. Selection is made on the basis of informational value to our readers.

Editorial integrity
Like other professional publications, EE Times-Asia's editorial is strictly unrelated to advertising. The primary purpose of the editorial material is to satisfy our readers' need for information.