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October 2008

AMCC sees potential in Vietnam
Vietnam has endeared itself to investors worldwide. In March this year Applied Micro Circuits Corp established a design center in Ho Chi Minh City. Vu Nguyen, president of AMCC Vietnam and VP of engineering for AMCC, talks about the potential the company sees in Vietnam.

September 2008

Hitachi GST highlights green commitment
Shinichi Yamamoto, senior manager for the new CE CTS, C&C business group at Hitachi GST elaborates on the company's commitment to the environment and narrates how it has lived up to this vision through the development of new technologies.

MCU, Asia spell the difference for Atmel
Buoyed by the strong performance of its MCU portfolio, it is no surprise that Atmel's strategy centers on this product. MCU is Atmel's fastest growing product, and the company anticipates double-digit growth for the line, growing 20 percent year-on-year, noted Yang Chiah Yee, VP of Asia sales.

August 2008

Numonyx seeks flash memory supremacy
Looking into how Numonyx positions itself in the flash memory market and how it sees the competition with industry leader Samsung, Harrison said the company's strategy is to achieve profitability through the efficiency and cooperation between Intel and ST to lead in flash memory industry.

Keeping up with flash memory growth
Hyperstone's flash memory controllers have evolved to multiple product lines, which include the F2/F3 series that zeroes in on the CF card standard, and the S2/S3/S4/S6/S7 series targeting the SD/MMC card standard. Apart from carrying proprietary 32bit RISC processor core, the products feature hardware units such as the ECC, buffer, flash memory and host interface control logic.

July 2008

Transformed LSI shifts to implementation mode
In his first 24 months as president and CEO, Abhi Talwalkar was part of a radical restructuring in the manufacturing strategy of LSI Corp. He notes: "I claim the transformation is behind us, and we are in a mode of execution."

Synopsys gears up for 'techonomic' challenges
According to chairman and CEO of Synopsys Aart de Geus: There's a trade-off between innovation, execution and collaboration. You can execute, but if you don't collaborate with the right people, you have nothing.

June 2008

Microchip polishes skills to battle the doldrums
Steve Sanghi joined Microchip Technology Inc. as president and CEO in 1990—when the company was near liquidation—and engineered a remarkable turnaround.

Working on India's analog dream
Notes Anand Valavi of Wipro Technologies, " We want to get to the point where people think if they have some state-of-the-art analog work to be done, India is a good place to do it."

May 2008

A call for new investment in innovation
Notes Decision's Jean-Philippe Dauvin: The electronics industry has a tremendous track record in improving productivity in areas like accounting, communications and computing.

Much deserved accolade for ADI co-founder
According to Raymond Stata of Analog Devices Inc., "Engineers must be able to think about products more deeply, and better understand both the marketplace and their customers."

April 2008

Achieving analog success through predictability
Linear Technology Corp. CEO Lothar Maier describes the analog chipmaker as "predictable" and even "boring." But Linear is far from dull. In this interview, Maier disclosed that the company considered a private -equity buyout, refocused its product efforts and moved to cut its capital spending.

March 2008

High hopes for Xilinx's new chief
The search is over. After months of scouting for the best person to take the reins from Willem Roelandts, Xilinx Inc. has appointed Moshe Gavrielov as its new president and CEO. Gavrielov becomes only the third CEO in the company's 24-year history.

February 2008

Cadence identifies Asia's EDA growth factors
How is Asia's EDA industry faring? Lung Chu, Cadence Design Systems Asia Ltd's Asia Pacific president, shares the region's EDA growth information, bares his thoughts on the key places of development and discusses the company's efforts for low-power design.

Saving Moore's Law and reinventing transistors
Intel CEO Paul Otellini talks about surprising performance-per-watt gains from its hafnium transistors, the future of mobile and ultra-mobile devices and of course, all the big issues that affect Intel's channel.

January 2008

Freescale heads for all-electric car avenue
Paul Grimme, senior vice president and general manager transportation & standards group at Freescale Semiconductor Inc. reveals that Freescale helps automakers simplify overall electronics architectures in the vehicle.

Renesas continues to sharpen its MCU edge
Satoru Ito, Renesas Technology Corp. chairman and CEO, shares his views on the development of the MCU market in Asia, and discusses how he will lead the company to further growth.

December 2007

Xilinx intensifies commitment to Asia
Willem Roelandts, Xilinx chairman, CEO and president, talks about their commitment to Asia and the future of FPGA industry.

Avnet Logistics gains stronger foothold in Asia
Moving beyond traditional services and revitalizing its workforce made for a winning strategy for Avnet Logistics to secure a foothold in the global supply chain market.

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Demystifying Vietnam
What does Vietnam offer that a rising number of top-tier semiconductor companies are setting up and expanding operations there?

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