While the last decade brought Asia the acclaim of manufacturing maestro, this decade saw an epic shift of another intrinsic part of the electronics value chain: design. The change, though somewhat subtle, has been taking place in overwhelming dimensions for industry players in the region, both in terms of challenge and opportunity. EE Times-Asia, a witness to this remarkable journey, is excited to unveil a redesign that reflects the region's changing role in the bigger scheme of things.

This work of many months is aimed at keeping up with the rapidly evolving electronic design landscape in Asia and, more important, renewing our commitment to facilitate the design learning curve in this part of the world.

Part of the effort has gone into making EE Times-Asia more readable. We have tried to simplify the design, make it easy for readers to navigate and bring greater focus on design practices that engineers have to deal with day in and day out.

Along with a richer and more insightful mix of news, analysis, perspective—and technically-focused coverage on new products and design solutions—we have also attempted to make the publication graphically more appealing. And we are reviving the magazine's synergy with our online content and services. You will see part of it on the contents page, where some prominent features found on our website will be highlighted.

The redesign of EE Times-Asia begins with a revitalized front page that, along with two deeply analytical news stories, features a more deliberate magazine-style lead story with additional perspective. This reader-oriented feature will profile innovators, cover new technologies on the horizon and offer tips on how to set up a design center, negotiate a foundry deal and license new intellectual property.

Every alternative issue will include a profile in Q&A form of design innovators whose creativity, passion and persistence are changing our industry.

While we moved information on new product launches to our daily news coverage online, as part of our efforts to provide deeper product knowledge in print, we are integrating news and product information in the new Building Blocks section. It will cover short- to medium-term design trends applying to certain products and architectures.

The Building Blocks section is followed by Teardown reports that will offer engineers graphic visibility on system-, subsystem- and chip-level designs.

Replacing the In-Focus section is a new design report on communications, embedded systems, silicon/EDA and other hot spots such as analog, power and automotive—with emphasis on specific issues in these design areas. It will serve as a gathering place for engineers looking for the latest design practices.

The section combines staff-written design-trend features with applications-focused articles and design tips to engage readers on a more useful and practical level. It will also house columns from industry experts with specific focus on design practices.

The Design Corner and Test & Measurement sections will continue the tradition of giving you information on in-depth tools, design methodologies, and emerging technologies and standards, helping you find solutions to design challenges through technical papers written by engineers for engineers.

The last word will be a market outlook on a chart-intensive page that features timely industry projections, forecasts, statistics and rankings. This section will allow readers to quickly eye and familiarize themselves with the latest industry trends.

Your feedback is welcomed at mkamran@eetasia.com. Let us know what you think about any aspect of this redesign.

Email the Editor

Back to top