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Ten display market predictions to chew on

Posted: 01 Sep 2014  Print Version  Bookmark and Share

Keywords:display  screen  Touch Taiwan 

The display vendors exhibiting at Touch Taiwan are certainly in the know, and although they might be reluctant to include others in the loop, it is these vendors that are familiar with the specific screen sizes, thinness, and brightness Apple requires for the conspicuously absent 800lb beast that is setting the world abuzz.

Similarly, display suppliers are keen observers of the key end markets—mobile, automotive, and home. They overflow with opinions and predictions about, for example, the future magnitude of the touch-screen notebook computer market, or the potential in emerging markets for three-in-one devices that hybridise mobile phones, tablets, and notebooks.

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Peng: The display market is changing now from being replacement-driven to application-oriented innovation.

Followings are snippets of intelligence we've gathered thus far on the exhibition floor, in hallways, during keynote speeches and in one shared taxi ride.

1. Wearable won't drive display demands

JP Pang, associate vice president of mobile product management and technology development centre at Innolux, doesn't believe wearable devices will do much for display makers. "We see wearable as a sensor hub. The information hub will be mobile phones."

However, AU Optronics (Auo), Innolux's local rival, thinks otherwise. Paul Peng, president of Auo, said, "The [display] market is changing now from being replacement-driven to application-oriented innovation." Wearable in his mind is one of the important new display applications along with curved TV, public information displays, and two-in-one PCs.

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Auo's 1.6-inch In-Cell Touch AMOLED (227 ppi) for wearable devices.

2. Taiwan is waking up to carmakers' multiple screen scenario

At this year's Touch Taiwan, Taiwan display vendors couldn't contain their happiness with a rapidly growing car display market.

An AUO official cited a 30 per cent jump in his comapny's car-display sales in the past year.

The number of screens inside a car is proliferating, in screens for GPS, dashboard, heads-up display (HUD), information clusters or rear-seat entertainment.

Describing a future car that's morphing into a "tool for communication and connectivity," Auo president Paul Peng predicted that a car could have as many as five displays. Innolux' JP Pang, while generally agreeing with Peng, said, "Eh. Maybe three screens."

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Auo's 7-inch Capacitive-Touch Centre Information Display (CID) for Cars.


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