Altair expands ASEAN reach with Malaysia HQ
Kuala Lumpur is the new regional headquarters of Altair Engineering Sdn Bhd, a wholly owned subsidiary of U.S.-based simulation technology and engineering services company Altair. The new office in Plaza Sentral will spearhead the company's expansion plan in Southeast Asia and will also serve as Altair's training and technical support centre for the region.
Altair's Managing Director for the Association of Southeast Asian Nations (ASEAN) region, Australia, and New Zealand, Srirangam Srirangarajan, explained, "We are confident that this expansion will enhance our local presence and help us penetrate new market segments such as electronics and aerospace. Malaysia's robust infrastructure, open policy to foreign business, strong talent pool, and connectivity with other ASEAN markets makes it the ideal location for Altair's regional operation."
Srirangarajan: Malaysia has the potential to produce innovatively designed products that can compete at an international level.
Altair Engineering Sdn Bhd is a MSC-status company and number one in computer-aided engineering (CAE) in Southeast Asia, providing both software and engineering services. Altair has served the Malaysian market since 2012, providing a rich portfolio of advanced engineering software and on-demand computing technologies to both private and public sector clients.
Commenting about the company's expansion plans, Srirangam continued, "According to our market research, the CAE market is growing rapidly in Malaysia and throughout Southeast Asia. We are seeing CAE technologies moving aggressively into non-traditional domains like consumer products, architecture, civil engineering, and construction, to name a few."
Local businesses are feeling increasing global competitive pressure to deliver reliable products quickly while keeping costs low. CAE solutions bridge the gap by reducing product design and development cycle time as well as testing and analysis time.
"As Malaysia moves towards establishing itself as a high-technology manufacturing hub, companies in the aerospace, biotechnology, electronics, and information and communications technology industries are turning to CAE software to improve the quality of innovation and maintain cost-efficiency. CAE software enables companies to analyse and test a product for reliability, durability, and quality, which helps increase their competitive edge," he added.
Altair's Malaysia headquarters currently has a team of over 20 employees. The company plans an aggressive expansion for its staff there but there is no definitive strategy that can be shared as of the moment, EE Times Asia was told.
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