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GPS tracking device market to hit $3.5B in 2019

Posted: 04 Aug 2014  Print Version  Bookmark and Share

Keywords:ABI Research  GPS  Quattro Wireless  Masternaut  iBeacon 

ABI Research has forecasted that health, commercial/enterprise, wearables and iBeacons will bring new life to the GPS tracking device market to reach more than $3.5 billion in 2019. In its latest report, the firm considers adoption of GPS devices and smartphone applications across family, elderly/health, lone worker, pets and personal assets.

The GPS personal tracking market has always had huge potential yet it has faced huge barriers around awareness and RoI, expensive devices, cellular subscriptions, indoor location and severe regionalisation and fragmentation. As a result the market has never been able to scale sufficiently to lower costs and create the revenue to support much needed marketing/advertising campaigns.

Senior analyst Patrick Connolly commented, "The potential of this market continues to draw investment and interest. Over the last 12 months, there has been a host of companies entering this space. As well as a steady stream of start-ups like estimate and hereO, buoyed by wearables and iBeacons, enterprise/commercial GPS companies like Quattro Wireless and Masternaut are moving into areas such as mobile workforce management and lone worker applications, while the connected home market will evolve to support personal protection across children, pets, cars, etc. Carriers eager to solve the problem of saturated markets have begun to reconsider this space with the dawn of GPS-enabled wearables and the Internet of everything."

This is reflected in a significant increase in GPS IC shipments into this space over the past year, as low-cost GPS units become adopted worldwide for a host of applications. iBeacons are set to be a major driver, solving the issue of indoor location, while also creating a low-cost entry point for both OEMs and consumers. With BLE beacons forecast to penetrate into all aspects of life over the next three years, consumer awareness and acceptance will quickly emerge.

- Jean-Pierre Joosting
  EE Times Europe





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