Google enters smartwatch territory with Android Wear
Google is still in its early explorations into the possibilities of mobile technology, according to Sundar Pichai, Google's SVP of Android, Chrome, and Apps, in a blog post. "That's why we're so excited about wearables—they understand the context of the world around you, and you can interact with them simply and efficiently, with just a glance or a spoken word."
Pichai said Google is starting with the most familiar wearable device: the watch. Google is not the first major company to enter the smartwatch market. The Samsung Gear debuted last year to mediocre reviews and Sony has released similarly undistinguished models. But Google has managed to wade into the market before Apple introduces the smartwatch that it's widely expected to launch later this year.
The mobile revolution's shift towards wearables has long been anticipated. In 2012, Forrester analyst Sarah Rotman Epps predicted that wearable devices would intensify the platform wars and that Google might win:
Apple's iOS ecosystem has already inspired a host of wearable accessories, like the Lark sleep sensor and now-discontinued Jawbone UP. But Google's open Android platform will inspire broader experimentation for entire wearable solutions. Android is already the platform of choice for Foxconn-funded start-up WIMM Labs as well as the Sony SmartWatch."
Google acquired WIMM Labs last year. Its interest in the wearable market is hardly a secret: Its high-profile Google Glass eyewear represents another type of wearable, and it's a device without a social precedent.
As with its Android phones, Google is working with third-party hardware makers and technology partners to produce Android Wear devices. Pichai says to expect devices from Asus, HTC, LG, Motorola, and Samsung later this year. Google is also working with chipmakers Broadcom, Imagination, Intel, Mediatek, and Qualcomm, and with fashion brands such as the Fossil Group.
Android developers can now download the Android Wear Developer Preview, which allows developers to adapt their Android apps to format notifications, the primary mode of information presentation on small-screen devices, for Android Wear hardware.
- Thomas Claburn
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