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DTS, BYD team up to equip vehicles with digital surround

Posted: 28 May 2013  Print Version  Bookmark and Share

Keywords:DTS  BYD  automotive  audio systems 

Audio solutions provider DTS has recently announced further collaboration with BYD, an automotive and green-energy technology company based in China. The collaboration aims to expand the implementation of DTS Digital Surround into four models of BYD vehicles that will launch in China by Q2 2013.

"With this strategic integration, we are expanding our roster of automobile manufacturers in China who are looking to incorporate DTS-powered multi-channel audio systems into vehicles," said George Wu, general manager, DTS China. "This marks another milestone for DTS as we continue to expand the adoption of DTS audio technologies in the automotive industry."

DTS' existing alliances will enable BYD owners to enjoy high-definition audio content when listening to the Guangzhou Broadcasting Network (GZBN) and Anhui FM radio stations in their vehicles. DTS Digital Surround is an advanced audio codec designed to deliver high-quality surround sound with greater frequency response and dynamic range.

"DTS prides itself on offering superior surround sound technologies that create an immersive and engaging entertainment experience for consumers on-the-go," said Brian Towne, executive vice president and chief operating officer at DTS. "BYD's adoption of DTS' premium audio technologies into additional vehicles enhances customer satisfaction, and exemplifies the company's dedication to high-quality vehicles."

DTS Digital Surround will be featured in the G6, S6, Sirui and Surui BYD models.





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