Report: OLED market to reach $7.1B by 2016
The report stated that in Q1 09 worldwide active matrix (AM) OLED revenue surpassed passive matrix (PM) OLED for the first time. AMOLED revenue is increasing strongly due to strong mobile phone main display shipments, as Nokia, Samsung Electronics, and Sony Ericsson heavily promoted AMOLED mobile phones in first half of 2009. More than 10 mobile phone models with AMOLED main displays have been released in 2009.
PMOLED has been the revenue leader in the OLED display market, driven by high unit shipments. However, in Q1 09, PMOLED shipments were down significantly due to weakness in MP3 and mobile phone sub-display applications.
"AMOLED displays have become an important differentiating feature for high end electronic products," noted Jennifer Colegrove, director of display technologies at DisplaySearch. "As we forecasted, AMOLED revenue surpassed PMOLED revenue in Q1 09, and AMOLED is likely to pass PMOLEDs in terms of unit shipments in 2010. There will be about 20 new or upgraded AMOLED production lines installed or upgraded worldwide in the next three years," Colegrove added.
The company also reported that worldwide OLED display revenue in Q1 09 was $143 million, down 8 percent q-on-q. AMOLED revenues were up 17 percent q-on-q.
Samsung Mobile Display (SMD), created from Samsung SDI's OLED business and Samsung Electronics' mobile display business, started operation in January 2009. SMD had a strong Q1 09, and as a result, it kept the #1 position in shipment with 37 percent market share, followed by RiTdisplay at #2.
OLED manufacturers are planning to make TV panels larger than 11-inch in 2009. LG Display is mass-producing small-size AMOLED currently, and has announced it will mass-produce 15-inch AMOLED panel for TV application at the end of 2009. LG Electronics announced that it will commercialize 15-inch OLED TV for the holiday season.
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